News & Events
The lack of scientific information and understanding of genetically enhanced grains hinders the U.S. ability to fully penetrate the South Korean market. This lack of information renders negative publicity and consumer perception resulting in the enforcement of strict biotechnology labeling laws. Additionally, the Korean government expanded biotech food labeling regulations to include corn syrup and corn oil, as well as to cover all food products that contain biotech food ingredients and biotech additives.
The Obama Administration remains committed to the Doha Round of multilateral trade negotiations, but in exchange for opening the U.S. market to foreign goods, “real market access” needs to be granted by developed and advanced developing countries, said Ambassador Islam A. Siddiqui, chief agriculture negotiator for the Office of the U.S. Trade Representative.
As sorghum starts to make inroads into new countries, marketing arms like the U.S. Grains Council and the United Sorghum Checkoff Program (USCP) play valuable roles in its promotion. As a result, three overseas markets show great potential for imports of the product: Morocco, Saudi Arabia and Egypt.
The U.S. Grains Council showcased the agricultural export markets of Korea and Vietnam to members of the Iowa Corn Leadership Enhancement and Development (I-LEAD) program as an I-LEAD team traveled to Asia for a two-week international trade mission March 11-22. I-LEAD, a two-year program led by the Iowa Corn Promotion Board and the Iowa Corn Growers Association, provides men and women from Iowa with the tools they need to succeed as leaders and spokespeople for agriculture.
Korea’s swine sector is the largest consumer of feed grains in Korea, consuming more than 3 million metric tons in 2009. According to U.S. Grains Council Director in Korea Byong Ryol Min, Korean production only met 79 percent of the nation’s total demand for pork in 2009, forcing importation of the remaining demand. Min said imported pork will continue to grow unless Korea can maintain its current level of swine production. Korea imports 97 percent of its feed grains supply with the United States holding a 58 percent market share.