USGC Taiwan Advances Barley Initiatives

The health benefits of U.S. high-glucan barley will be showcased at the Taipei International Bakery Show as part of a joint effort by the U.S. Grains Council, the China Grain Products Research and Development Institute, Taiwan Barley Product Industry Association, Taipei Barley Association and several commercial companies.

"This display of food products featuring U.S. barley will develop regional confidence in marketing healthy barley food products," said Clover Chang, USGC director in Taiwan.

Ukraine Competes for Taiwan Grain Sales

Traders have been offering Ukrainian feed wheat and corn to Taiwanese buyers, said Clover Chang, U.S. Grains Council country director. Ukrainian corn quotes are $13 to $25 less per metric ton than U.S. corn, but local buyers have generally not been satisfied with its quality.

Despite quality concerns - crude protein levels as low as 6.7 percent and foreign material as high as 14 percent - some buyers are showing interest because of the lower price, and the first cargo of Ukrainian corn will reportedly arrive in Taiwan in the first half of December.

USGC Barley Product Contest Wins Attention

A “Barley Food Product Contest” sponsored by the U.S. Grains Council, U.S. Wheat Associates, and the China Grain Products Research and Development Institute (CGPRDI) captured widespread media attention, including reports on two Taiwanese radio stations, six television channels, and 30 internet blogs, according to USGC Director in Taiwan Clover Chang.

“This activity will undoubtedly help increase the imports and use of U.S. wheat and barley,” Chang said. 

U.S.-Taiwan Partnership Renewed

The Taiwan Agricultural Trade Goodwill Mission kicked off in the nation’s Capitol on Tuesday, Sept. 20, 2011.

The U.S. Grains Council and Taiwan’s Feed Industry Association (TFIA) participated in the signing ceremonies that solidified Taiwan’s purchasing intentions through the 2012 and 2013 calendar year. Estimated to total between $2.5 to $3.4 billion in corn exports alone, Taiwan’s letter of intent on Tuesday was evidence of a U.S. commitment to strengthening trade ties and maintaining a well-established partnership with the Southeast Asia nation.

Farm Visits: Powerful Tool for Market Development

taiwanvisit2One of the U.S. Grains Council’s most powerful tools for building ties with foreign customers is its ability to arrange on-farm visits that immerse teams in the real world of U.S. agricultural production.

“Having teams visit our farms and see how we do the production helps them to understand that we can provide the grain they need,” says Roger Zylstra, an Iowa Corn Growers Association director who has welcomed many groups to his grain and hog operation.

Culinary Preferences May Open Doors for U.S. Gluten-free Sorghum Flour in Taiwan

It may all come down to a matter of taste. In Taiwan, market research suggests that the taste of imported biscuits is too sweet and creamy for many Taiwanese consumers. Enter biscuits made from 50 percent gluten-free sorghum flour produced in the United States.

According to the U.S. Grains Council, Tsan Yu Yen, a leading food company in Taiwan, expressed interest in producing biscuits made from U.S. gluten-free sorghum flour and two local stores have already said they would sell the products if made.


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