Utilizing Market Access Program (MAP) funds, the U.S Grains Council’s Mexico office has maintained a robust sorghum marketing program and active engagement with the traditional importers of U.S. sorghum in Mexico, allowing for their quick return to the market as global dynamics and price changed.
The U.S. Grains Council utilized Market Access Program (MAP) funds to host 24 members of the Mexican livestock and feed grain importing industry to Export Exchange 2016 in October 2016, resulting in $17.5 million in sales and a return on investment of $173 for every $1 invested.
Using Market Access Program (MAP) funds, the U.S. Grains Council hosted an eight-member team of corn and distiller’s dried grains with solubes (DDGS) buyers from Taiwan to Michigan, Missouri and Kentucky in the fall of 2016. In addition to participating in the Export Exchange 2016 program, the team visited corn farms, ethanol/DDGS plants, grain elevators, grain traders and a life science company. The major purpose of this program was to promote U.S. feed grain exports to Taiwan.
Through its customer servicing program, the U.S. Grains Council continues to provide timely market information to Taiwanese grain professionals that bolsters strong and increasing market share.
Using Market Access Program (MAP) funds, the U.S. Grains Council has been promoting high beta-glucan barley as an alternative grain for the health conscious consumer in Japan. Barley promotion in Japan over the past 10 years has led to steadily increasing imports, increased consumer awareness and contracted sales in the most recent marketing year.
The Council has used a variety of activities in this effort, including educational seminars on health benefits of barley and reverse trade missions by the Japanese barley industry.
Using Market Access Funds (MAP), the U.S. Grains Council sponsored a seven-member food and feed grain import buyers team to the United States in July 2016, convincing one CEO to run additional trials of U.S. distiller’s dried grains with solubles (DDGS) and effectively double his company’s usage of the product.
Using Market Assess Program (MAP) funds, the U.S. Grains Council hosted a six-person team from Egypt to the biennial Export Exchange, held in October 2016 in Detroit, Michigan.
The team included representatives of major feed grain importing companies in Egypt who had the opportunity to visit corn producers, ethanol plants and major grain exporters in Maryland and Virginia prior to participating in the main conference.
Using Market Assess Program (MAP) funds, the U.S. Grains Council hosted a nine-person team from Morocco, Tunisia, Lebanon and Jordan to the biennial Export Exchange, held in October 2016 in Detroit, Michigan.
The team included representatives of major feed grain importing companies in North Africa and the Middle East who had the opportunity to visit corn producers, ethanol plants and major grain exporters in Nebraska and Ohio prior to participating in the conference proceedings.
Using Market Access Program (MAP) funds, the U.S. Grains Council and its members responded to a short term market opportunity in 2016 to export U.S. corn and sorghum to South Africa, which was suffering from a severe drought due to El Nino. This activity resulted in sales of more than $50 million and established interest in these products among importers that will benefit the U.S. industry for years to come.
A five-member Nebraska trade delegation visited Taiwan during August 2016. The team was composed of members of the Nebraska Department of Agriculture, the Nebraska Farm Bureau, the Nebraska Wheat Board and the Nebraska Beef Council
This delegation met the representatives of the Taiwan Flour Mills Association (TFMA), the Taiwan Feed Industry Association (TFIA) and the Taiwan Vegetable Oil Manufacturers’ Association (TVOMA) and signed letters of intent to purchase U.S. feed grains with them.
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