Joy Zhang Departs From USGC Beijing Office

Joy Jin Zhang, USGC Beijing office and program manager.

Joy Jin Zhang, USGC Beijing office and program manager, will leave U.S. Grains Council (USGC) this week after nearly 17 years of service to the organization. 

Zhang started with the Council in August 2000 as secretary. She advanced to administrative secretary then to her current position as office and program manager. In her current position, Joy manages key components of the Council’s Beijing office as well as coordinating policy programs and travel and itineraries for trade programs. 

USGC’s MAP-Funded Technical Assistance Helps Spur Record U.S. Sorghum Sales to China

 U.S. sorghum exports to China are expected to reach more than 3 million tons in September-August 2013/14, approaching $1 million in value, compared to exports of 3,376 MT the previous year.  Building demand for U.S. sorghum was attractive as sorghum is not subject to a tariff rate quota restriction in China, the way corn is.  Starting in 2012, the USGC used MAP and FMD funds to assess potential demand.

Meeting Demands of Feeding a Growing Country

The dynamic evolution of China's economy is leading to an increased demand for imports, particularly with a growing, affluent population and corresponding demand for more protein-rich diets. With a population of 1.3 billion -- and expectations to reach 1.4 billion by 2030 -- even a small shift in food trends can myriad opportunities for exporting the feed grains necessary for expanded meat production.

The U.S. Grains Council has been on the leading edge of organizations working with the Chinese government to meet these demands.

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