USGC Efforts Address Issues Threatening U.S. Sorghum Exports To China

By using Market Access Program (MAP) funds the U.S. Grains Council invested $150,000 and partnered with Kansas State, Texas Sorghum, the United Sorghum Checkoff Program and the National Sorghum Producers, to successfully coordinate a multifaceted program that has resulted in a growth in U.S. sorghum exports to China by 4.1 million metric tons (161.4 million bushels) in 2015. In the marketing year (MY) 2013/2014, the United States exported 4.2 million tons (165 million bushels) of sorghum to China while in MY2014/2015, the U.S.

Bangladesh Imports U.S. Corn Following USGC Boots-On-The-Ground Efforts

The U.S. Grains Council (USGC) invested approximately $150,000 of Market Access Program (MAP) funds in programming and educational activities for the Bangladesh market in over a two-year period starting in 2014. As a result of these efforts, buyers in Bangladesh purchased $17 million worth of U.S. corn, for a return on investment (ROI) of $113 for every $1 of MAP funds invested.

Unlocking Opportunities for U.S. Distillers Grains with Solubles (DDGS) In Canada

The U.S. Grains Council (USGC) invested $180,000 of Market Access Program (MAP) funds in three separate distiller’s dried grains with solubles (DDGS) marketing and customer servicing programs for the Canadian market in 2015. As a result of these efforts, buyers in Canada increased their purchases of U.S. DDGS by 61,000 tons worth approximately $11.5 million in export sales, for a return on investment of $64 for every $1 of MAP funds invested.

USGC Corn Distiller's Oil Program A Success

The U.S. Grains Council used $40,000 of Market Access Program money to conduct a research project in conjunction with North Carolina State University that has successfully demonstrated the added value of carotenoid, a naturally occurring pigment used to enhance egg color and the skin color of broilers, from including corn distiller’s oil in poultry rations. This is important as many poultry consumers around the world prefer a yellow-skinned chicken and a dark yellow egg yolk.

Council Ethanol Export Promotion Activities in China in 2014 and 2015 Starting to Yield Big Results

The U.S. Grains Council (USGC) invested $400,000 of Market Access Program (MAP) funds into its global ethanol export promotion programs in 2015. One of the targeted markets for the Council’s promotion efforts included China, where ethanol has the potential to help the Chinese government overcome severe air quality problems in the urban environment. As a result of these efforts, buyers in China purchased $229 million worth of U.S. ethanol, for a return on investment (ROI) of $570 for every $1 of MAP funds invested.

USGC Conversion Application Helps Buyers, Industry Participants Access Critical Market Information

To help overseas customers better understand marketplace dynamics and easily access comparable market information, the U.S. Grains Council developed a grains conversion calculator tool with a mobile application interface using $63,500 of Market Access Program (MAP) funds. The calculator accommodates language and country-specific units of measurement so that trade partners can quickly and easily gain a greater understanding of the value of U.S. grain commodities.

Korea Corn Processing Association Purchases Corn Following 2015 Buyers Team

The U.S. Grains Council (USGC) invested $50,000 of Market Access Program (MAP) funds in a harvest-time trade team of Korean food and industrial corn buyers to educate them on the U.S. grain handling system and demonstrate to them the high quality of the 2015 U.S. corn crop. Following this outreach, the buyers purchased $22.4 million worth of U.S. corn, for a return on investment (ROA) of $448 for every $1 of MAP funds invested.